The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive systems are set to create revolution in the retail sector. Amongst all these new tech competetive pricing styles, image recognition offers been mapped out because the emerging technology that has the potential to generate the highest effect on sales.
With image recognition technology mobile apps, systems and additional software can identify customers from their facial features. In fact, this technology can also be used to identify different objects based on their features. Consequently the entire globe has become a shop windowpane for the customers where they can find direct link from the images of products published on a billboard or in journals acquiring them to the web site or physical location of a retailer. Customers might have more personal knowledge with this technology as it allows systems and software program to react to an individual. This allows the buyers to find as well as scan their desired products conveniently and quickly, which in turn, help bridge the gap between online stores and physical shops. The technology allows the devices and/ or website to be intuitive and they react in an engaging method with the consumers. Actually, image recognition technology has the potential to become an authentic driving push for the retail environment.
In terms of product interaction, image reorganization enables buyers to create visual searches for this products they go for at their products. They are able to enjoy a fully personalized mobile or on-line retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online purchasers to experience and interact with products. And each one of these can be carried out by just scanning the picture on their smartphone or tablet. Numerous brands are already by using this technology for their online and mobile customers to make item searching more interactive and faster. Generally, most of such applications allow customers to snap a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is produced to the consumers.
With such technologies merchants now have enormous opportunities; however, the benefits of these technology are yet to be realized completely. Based on the recent market developments the experts have opined that around 12% consumers are likely to be using picture reorganization technology by 2014. The retail sales as well will be substantial up, thanks to these technologies. Image reputation technology also makes on the web transactions safer by improving the security perspective of online or mobile payme.